Grace Nudze
I turn complex problems into simple, intuitive digital experiences that feel natural and easy to use.
about
Designer with an engineer's mindset.
I'm a UI/UX designer with 3 years of experience, and I have designed prodcuts, ranging from digital banking experiences to health management systems, for people across Ghana. My focus is on simplifying tasks which seem overwhelming for first time users, into experiences that feel clear, reassuring and effortless to navigate.
My background in engineering enables me to collaborate closely with developers and understand the technical constraints behind every design decision. This ensures that the designs I hand over are not only user centred but also practical and feasible to implement. I am passionate about creating thoughtful, impactful digital experiences that address the unique needs of African users and products.
Away from work, I run a small food business, Deena's. I also love watching horror movies, and volunteer teaching children at my church.
what I design
What I design.
Mobile Product Design
Fintech flows, onboarding, and payments designed for real customers.
Product Strategy
User journeys, requirements, and prioritisation that shape what to build.
Design Systems
Figma libraries, tokens, and reusable components built to scale.
Analytics & Growth UX
Dashboards, engagement, and retention features that move metrics.
design experiences
Selected works.
Fintech product designs at Affinity Africa, plus end-to-end case studies, as well as other personal projects.
Affinity Web App
The personal-banking experience for Affinity Africa's web platform, designed end-to-end. I translated mobile flows into scalable desktop layouts and built workflows tailored to business and operational users — funding, approvals, and account management.
View on Behance
InnoVate
An insurance admin dashboard with a semantic design system and responsive screens for managing policies, claims and customers — built to reduce cognitive load.
Open prototype
RedPear
A marketing-site redesign for a WhatsApp-first insurtech — a clearer story, stronger product presentation, and a simpler path to action.
Read case study
Affinity Mobile App
Mobile banking flows at Affinity Africa — referral programmes, account funding, loans, and credit-score screens, balanced with compliance.
View on BehanceLearnly
A neighbourhood skill-exchange app for Accra — connecting people to learn and teach practical skills close to home.
Case study in progresshow I work
A simple, repeatable process.
Discover
I dig into the users, the business, and what's actually not working.
Define
I turn findings into clear problems, flows, and priorities.
Design
Wireframes through to polished UI, all on one reusable system.
Deliver
I work with engineers to ship it, then refine from feedback.
analytics & results
Impact behind the interfaces.
Real product work, grounded in research and shipped with engineering teams.
contact
Let's build something people love to use.
I'm open to product design roles, freelance projects, and collaborations across any product. Send a message, or reach me directly.